Also in the same e-mail from ASTD:
Bridging the Gap: Managing Workers From Different Generations
Nevada Journal (08/01/08) Foley, KathleenThere are currently three generations that make up the majority of the American workforce, and each requires a different managerial approach. The Baby Boomers currently account for 41 percent of the workforce, while Generation X accounts for 29 percent and Generation Y accounts for 22 percent. To recruit and retain each generation, employers must meet their different needs. Baby Boomers are much more concerned with good long-term-benefits than their younger counterparts, who are more interested in higher short-term salaries, challenging assignments, and flexible work schedules. Additionally, Baby Boomers are more focused on loyalty to the company, have strong work ethics, and simply do what they are told. Gen Xers, on the other hand, are more comfortable with consistent training and more flexible environments, while Gen Y wants to be challenged and wants to see the reason for their tasks. These different perspectives can make it difficult for the generations to work together, making it essential for managers to encourage communication and teamwork between employees of various ages. Formal and informal mentoring and cultivating a team-oriented environment are two successful strategies for pursuing that goal. Not only will cooperation between generations create a more harmonious workforce, but also it can help groom younger generations for future promotions.
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